First published on LinkedIn

Not All Entrepreneurs Chase Money: Why My Second Venture Is Also Purpose-Driven

Nakhwah made zero dollars and succeeded in every way that mattered. What that taught me about the venture I am building now, and why I am not raising yet.

There is a dominant narrative in the startup world that entrepreneurship only counts when it leads to money. Fundraising rounds, exits, valuations, and scale tend to dominate the conversation. Success is often described in terms of numbers rather than meaning.

But the more time I have spent building, observing, and reflecting, the clearer it becomes: not all entrepreneurs are meant to chase money. Some of us are here to build something that carries a different kind of value.

I learned this early with Nakhwah, my first venture and the region's earliest online volunteering platform. It made zero dollars in revenue. There was no monetization model, no investors, no commercial strategy. But it connected thousands of young people to causes they cared about. It supported NGOs that needed visibility. It helped shift how civic engagement was viewed in the Arab world. If you judged it by financial metrics, it failed. If you judged it by its impact, it succeeded in every meaningful way.

After that chapter, I spent several years working closely with entrepreneurs and founders across the region. I supported them, learned from them, and helped build the infrastructure around them. At the same time, I was part of larger organizations where I experienced the structure, processes, and systems that many startups try to replicate as they grow. These years taught me a lot. I became more self-aware about my own blind spots. I learned how to navigate complexity. And I started to see more clearly what it takes to sustain something over time. I also realized there is no contradiction between doing good and earning money. They can work together, as long as the work itself is rooted in something real.

Now that I am returning to entrepreneurship, I am choosing a path that feels more intentional. I am not raising investment, at least not now, and that is deliberate. I have been on both ends of the spectrum. I have worked with startups trying to close rounds and have supported funds in making investment decisions. I know what that process takes. I see the time it demands, the narrative it requires, and the attention it pulls away from the product itself. Right now, I am not willing to shift that focus. I am still building. I am still listening. I am still shaping the foundation. Until the product is solid and the value is undeniable, I am not ready to divert my energy toward a raise.

What I am focused on is sustainability, in every sense of the word. Financially, operationally, personally. The idea of scale still matters, but not in the way most people talk about it. I do not care about scaling user numbers or inflating growth charts. I care about scaling value. I care about making something that people want to come back to, something that earns trust, something that actually helps.

I have been part of something that generated no money and still created impact. I have seen what it means to operate inside a system and understand how things get built, layer by layer. These experiences shaped how I see entrepreneurship now. I no longer believe in a single path or definition of success.

Today, I am building something simple but clear: something that matters, and something that lasts. If revenue comes, it will come because people find value in what I have created. And if investment becomes the right move one day, it will be because the product is ready for it, not because I forced a timeline.

This is my pace. This is my path. And I am building it with complete clarity about what actually matters.

Read it where it first ran, on LinkedIn →

← All writing