Communitech Labs
Your Brand Has a Voice. AI Is Erasing It.
AI raised the floor of writing and lowered the ceiling. It made everyone competent and no one memorable.
Writing
Arguments I have put my name to.
Opinion and essays on community, social enterprise, data and building products in this region.
Communitech Labs
Your Brand Has a Voice. AI Is Erasing It.
Communitech Labs
Automate the Admin, Not the Relationship
AI has no values of its own. It is an amplifier of intent, and the only question that matters is what you point it at.
Communitech Labs
You Can’t Rent a Community
Occupancy is not belonging. Twenty years building communities across the Arab world, and the same lesson keeps surfacing.
LinkedIn
Not All Entrepreneurs Chase Money: Why My Second Venture Is Also Purpose-Driven
Nakhwah made zero dollars and succeeded in every way that mattered. What that taught me about the venture I am building now, and why I am not raising yet.
LinkedIn
Beyond the PR Headlines: Are Corporates Really Ready to Work with Startups?
A decade of corporate innovation language, and the same recurring hurdles underneath it. What a casual expression of interest actually costs a founder.
Wamda
Between a rock and a hard place: the trend towards for-profit social enterprises
On the tension between revenue models and urgent social need, when neither the investment nor the path to monetisation is there yet.
Wamda
You need more than a website to save the world
The tech is the smallest part of a social problem. Six years of Nakhwah, and what actually stood in the way of matching volunteers to work.
Wamda
Green solution for Amman’s problem building site
An architect’s plan to turn the stalled Jordan Gate Towers into a park with solar, wind and an indoor farm.
Wamda
Why social entrepreneurship is critical for MENA
The case for social enterprise as the answer to education, citizenship and opportunity, rather than charity in a new suit.
Wamda
Why should fresh graduates choose to work for a startup?
Written having worn both hats: the graduate who joined a startup, and the founder who could only afford to hire graduates.
Wamda
A Forbes 30 under 30 shares some home truths about entrepreneurship
PR is good as long as you know it is only a tool, not a benchmark. Twenty things five years of building actually taught me.
Written the year Forbes listed me, about what that list actually felt like, and twenty things nobody says out loud about building in this region.